/* ============================================================
   JSO Editorial — shared theme for service pages
   Matches index.html: Fraunces + Geist, paper/ink/accent palette,
   noise texture, chapter heads, editorial feature lists + footer.
   ============================================================ */

:root{
  --paper:#F5F1EA;
  --paper-2:#EDE7DC;
  --paper-3:#E8E1D2;
  --ink:#1A1817;
  --ink-2:#3C3834;
  --muted:#8A857C;
  --rule:#1A1817;
  --accent:#B24B1F;
  --accent-2:#D66A3A;
  --accent-soft:#E8D5C4;
  --cream-accent:#E8A47C;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  background:var(--paper);
  color:var(--ink);
  font-family:'Geist',-apple-system,sans-serif;
  font-size:17px;
  line-height:1.55;
  font-weight:400;
  -webkit-font-smoothing:antialiased;
  letter-spacing:-0.005em;
  overflow-x:hidden;
}
body::before{
  content:"";position:fixed;inset:0;pointer-events:none;z-index:1;
  background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2'/%3E%3CfeColorMatrix values='0 0 0 0 0.1 0 0 0 0 0.09 0 0 0 0 0.08 0 0 0 0.07 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  opacity:.6;mix-blend-mode:multiply;
}
img{max-width:100%;height:auto;display:block}
.serif{font-family:'Fraunces',Georgia,serif;font-optical-sizing:auto;font-variation-settings:"SOFT" 30}
.italic{font-style:italic}
.mono-label{
  font-family:'Geist',sans-serif;font-size:11px;font-weight:500;
  letter-spacing:0.16em;text-transform:uppercase;color:var(--muted);
}
.rule{border:none;border-top:1px solid var(--rule);height:0;width:100%}
.rule-light{border:none;border-top:1px solid rgba(26,24,23,.15);height:0;width:100%}

.wrap{max-width:1240px;margin:0 auto;padding:0 40px;position:relative;z-index:2}
.wrap-tight{max-width:960px;margin:0 auto;padding:0 40px;position:relative;z-index:2}
@media(max-width:720px){.wrap,.wrap-tight{padding:0 24px}}

/* ── Top bar ── */
.topbar{
  padding:10px 0;border-bottom:1px solid rgba(26,24,23,.15);
  font-family:'Geist',sans-serif;font-size:11px;color:var(--muted);
  letter-spacing:0.14em;text-transform:uppercase;font-weight:500;
}
.topbar-inner{display:flex;justify-content:space-between;align-items:center}
.topbar-inner .dot{color:var(--accent);margin:0 10px}
@media(max-width:720px){.topbar-right{display:none}}

/* ── Nav ── */
.nav{padding:28px 0;position:relative;z-index:10}
.nav-inner{display:flex;align-items:center;justify-content:space-between}
.wordmark{
  font-family:'Fraunces',serif;font-weight:500;font-size:22px;
  letter-spacing:-0.02em;color:var(--ink);text-decoration:none;
  display:flex;align-items:center;gap:12px;
}
.wordmark-text{display:flex;align-items:baseline;gap:10px}
.wordmark-mark{width:32px;height:32px;display:inline-flex;align-items:center;justify-content:center;flex-shrink:0}
.wordmark-mark img{width:100%;height:100%;object-fit:contain}
.wordmark em{font-style:italic;font-weight:400;color:var(--accent);font-size:18px}
.nav-links{display:flex;align-items:center;gap:36px}
.nav-links a{
  color:var(--ink);text-decoration:none;font-size:14px;font-weight:450;
  letter-spacing:-0.005em;position:relative;
}
.nav-links a:not(.nav-cta):hover{color:var(--accent)}
.nav-links a.active{color:var(--accent)}

/* Services dropdown — works on hover (desktop) AND click/tap (touch/tablet) */
.nav-services{position:relative}
.nav-services-menu{
  display:none;position:absolute;top:100%;left:0;min-width:260px;
  background:var(--paper);border:1px solid rgba(26,24,23,.15);
  padding:10px 0;margin-top:10px;z-index:50;
  box-shadow:0 20px 40px -24px rgba(26,24,23,.35);
}
/* Hover on devices that support it */
@media (hover: hover) and (pointer: fine){
  .nav-services:hover .nav-services-menu,
  .nav-services:focus-within .nav-services-menu{display:block}
}
/* Click/tap toggles .open — works on touch screens AND keyboard */
.nav-services.open .nav-services-menu{display:block}
.nav-services-menu::before{
  content:"";position:absolute;left:0;right:0;top:-12px;height:12px;
}
/* Services trigger — looks like a link but behaves like a button */
.nav-services-trigger{
  background:none;border:none;padding:0;cursor:pointer;
  color:var(--ink);text-decoration:none;font-size:14px;font-weight:450;
  letter-spacing:-0.005em;font-family:inherit;
}
.nav-services-trigger:hover,.nav-services.open .nav-services-trigger{color:var(--accent)}
.nav-services-menu a{
  display:block;padding:12px 22px;font-size:14px;color:var(--ink-2);
  letter-spacing:-0.005em;font-weight:450;
}
.nav-services-menu a:hover{background:var(--paper-2);color:var(--accent)}
.nav-services-menu a em{
  display:block;font-family:'Fraunces',serif;font-style:italic;font-weight:300;
  font-size:11px;color:var(--muted);margin-top:2px;letter-spacing:0.05em;
}

.nav-links a.nav-cta{
  background:var(--ink);color:var(--paper);padding:12px 22px;border-radius:2px;
  font-size:13px;font-weight:500;letter-spacing:0.02em;
  transition:background .25s,color .25s;
}
.nav-links a.nav-cta:hover{background:var(--accent);color:var(--paper)}

.nav-hamburger{
  display:none;background:none;border:1px solid var(--ink);
  padding:10px 16px;font-family:'Geist',sans-serif;font-size:12px;
  font-weight:500;letter-spacing:0.12em;text-transform:uppercase;
  color:var(--ink);cursor:pointer;transition:all .2s;
}
.nav-hamburger:hover{background:var(--ink);color:var(--paper)}
.nav-mobile{display:none;border-top:1px solid rgba(26,24,23,.2);background:var(--paper)}
.nav-mobile a{
  display:block;padding:18px 40px;text-decoration:none;color:var(--ink);
  font-family:'Fraunces',serif;font-size:22px;font-weight:400;
  letter-spacing:-0.01em;border-bottom:1px solid rgba(26,24,23,.1);
}
.nav-mobile a em{font-style:italic;color:var(--accent);font-size:14px}
.nav-mobile a:hover{color:var(--accent)}
.nav-mobile a.nav-sub{padding-left:64px;font-size:17px;color:var(--ink-2)}
.nav-mobile a.nav-cta{
  background:var(--ink);color:var(--paper);font-size:14px;
  font-family:'Geist',sans-serif;font-weight:500;letter-spacing:0.1em;
  text-transform:uppercase;text-align:center;margin:16px 24px;
  border-bottom:none;padding:18px;
}
.nav-mobile a.nav-cta:hover{background:var(--accent);color:var(--paper)}
.nav-mobile.open{display:block}
@media(max-width:960px){
  .nav-links{display:none}
  .nav-hamburger{display:inline-block}
}

/* ── Buttons ── */
.btn-primary{
  background:var(--ink);color:var(--paper);
  padding:18px 32px;text-decoration:none;font-size:14px;font-weight:500;
  letter-spacing:0.02em;transition:all .25s;display:inline-flex;align-items:center;gap:12px;
  border:1px solid var(--ink);
}
.btn-primary:hover{background:var(--accent);border-color:var(--accent);color:var(--paper)}
.btn-primary::after{content:"→";transition:transform .25s}
.btn-primary:hover::after{transform:translateX(4px)}
.btn-outline{
  background:transparent;color:var(--ink);padding:18px 32px;text-decoration:none;
  font-size:14px;font-weight:500;letter-spacing:0.02em;transition:all .25s;
  display:inline-flex;align-items:center;gap:12px;border:1px solid var(--ink);
}
.btn-outline:hover{background:var(--ink);color:var(--paper)}
.btn-text{
  color:var(--ink);text-decoration:none;font-size:14px;font-weight:500;
  letter-spacing:0.02em;padding:18px 0;border-bottom:1px solid var(--ink);
  display:inline-flex;align-items:center;gap:10px;
}
.btn-text:hover{color:var(--accent);border-color:var(--accent)}

/* ── Chapter/section heads ── */
.chapter-head{
  display:flex;justify-content:space-between;align-items:baseline;margin-bottom:64px;
  padding-bottom:24px;border-bottom:1px solid rgba(26,24,23,.15);
}
.chapter-head h2{
  font-family:'Fraunces',serif;font-weight:400;font-size:15px;
  text-transform:uppercase;letter-spacing:0.2em;color:var(--muted);
}
.chapter-head .num{
  font-family:'Fraunces',serif;font-weight:300;font-style:italic;
  font-size:15px;color:var(--muted);
}

.big-headline{
  font-family:'Fraunces',serif;font-weight:300;font-size:clamp(36px,5vw,76px);
  line-height:1;letter-spacing:-0.035em;
  font-variation-settings:"SOFT" 50,"opsz" 144;
}
.big-headline em{color:var(--accent);font-style:italic;font-weight:300}

/* ══════════════════════════════════════════════════════════════
   Service page — Hero
   ══════════════════════════════════════════════════════════════ */
.svc-hero{padding:80px 0 120px;position:relative}
.svc-hero .eyebrow{
  display:flex;align-items:center;gap:16px;margin-bottom:40px;
  font-family:'Geist',sans-serif;font-size:11px;font-weight:500;
  letter-spacing:0.18em;text-transform:uppercase;color:var(--muted);
}
.svc-hero .eyebrow::before{content:"";width:40px;height:1px;background:var(--ink);display:inline-block}
.svc-hero h1{
  font-family:'Fraunces',serif;font-weight:300;
  font-size:clamp(40px,6.8vw,104px);
  line-height:0.96;letter-spacing:-0.035em;
  max-width:1050px;
  font-variation-settings:"SOFT" 50,"opsz" 144;
}
.svc-hero h1 em{
  font-style:italic;font-weight:300;color:var(--accent);
  font-variation-settings:"SOFT" 100,"opsz" 144;
}
.svc-hero-grid{
  display:grid;grid-template-columns:1.1fr 1fr;gap:80px;align-items:end;
  margin-top:56px;
}
@media(max-width:900px){.svc-hero-grid{grid-template-columns:1fr;gap:40px;margin-top:40px}}
.svc-hero-deck{
  font-size:19px;line-height:1.6;color:var(--ink-2);max-width:540px;
}
.svc-hero-deck strong{color:var(--ink);font-weight:500}
.svc-hero-meta{display:flex;flex-direction:column;gap:0}
.svc-hero-meta-row{
  display:grid;grid-template-columns:1fr 2fr;gap:20px;
  padding:16px 0;border-top:1px solid rgba(26,24,23,.15);
}
.svc-hero-meta-row:last-child{border-bottom:1px solid rgba(26,24,23,.15)}
.svc-hero-meta-row dt{font-size:11px;letter-spacing:0.12em;text-transform:uppercase;color:var(--muted);font-weight:500}
.svc-hero-meta-row dd{font-size:14px;color:var(--ink);font-weight:450}
.svc-hero-cta{
  display:flex;gap:20px;align-items:center;margin-top:56px;flex-wrap:wrap;
}

/* ── Intro paragraph (editorial drop cap) ── */
.svc-intro{padding:96px 0;border-top:1px solid var(--rule)}
.svc-intro-grid{display:grid;grid-template-columns:1fr 1.8fr;gap:100px}
@media(max-width:900px){.svc-intro-grid{grid-template-columns:1fr;gap:40px}}
.svc-intro-pull{
  font-family:'Fraunces',serif;font-weight:300;font-style:italic;
  font-size:clamp(28px,3.6vw,44px);line-height:1.1;letter-spacing:-0.02em;
  color:var(--accent);
  font-variation-settings:"SOFT" 100;
}
.svc-intro-body p{
  font-size:19px;line-height:1.65;margin-bottom:28px;color:var(--ink-2);max-width:620px;
}
.svc-intro-body p:first-child{
  font-family:'Fraunces',serif;font-size:22px;line-height:1.45;color:var(--ink);font-weight:400;
}
.svc-intro-body p strong{color:var(--ink);font-weight:500}

/* ── Dark strip (credibility / results) ── */
.strip{
  padding:72px 0;background:var(--ink);color:var(--paper);position:relative;
  border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);
}
.strip-intro{max-width:680px;margin-bottom:56px}
.strip-intro .label{
  font-family:'Geist',sans-serif;font-size:11px;font-weight:500;
  letter-spacing:0.18em;text-transform:uppercase;color:var(--cream-accent);
  display:block;margin-bottom:20px;
}
.strip-intro h3{
  font-family:'Fraunces',serif;font-weight:300;font-size:clamp(28px,3.8vw,44px);
  line-height:1.1;letter-spacing:-0.02em;color:var(--paper);
}
.strip-intro h3 em{font-style:italic;color:var(--cream-accent)}
.strip-inner{
  display:grid;grid-template-columns:repeat(4,1fr);gap:60px;align-items:start;
  padding-top:48px;border-top:1px solid rgba(245,241,234,.15);
}
@media(max-width:900px){.strip-inner{grid-template-columns:repeat(2,1fr);gap:40px}}
.strip-item .n{
  font-family:'Fraunces',serif;font-weight:300;font-size:64px;
  line-height:1;letter-spacing:-0.03em;color:var(--paper);
  font-variation-settings:"opsz" 144;
  display:block;margin-bottom:12px;
}
.strip-item .n em{font-style:italic;color:var(--cream-accent);font-weight:300}
.strip-item .l{
  font-size:12px;letter-spacing:0.14em;text-transform:uppercase;
  color:rgba(245,241,234,.6);font-weight:500;
}

/* ── Feature list (numbered editorial) ── */
.features{padding:140px 0;background:var(--paper-2);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.features-header{
  display:grid;grid-template-columns:1fr 1.5fr;gap:80px;margin-bottom:100px;align-items:end;
}
@media(max-width:900px){.features-header{grid-template-columns:1fr;gap:32px}}
.features-intro{font-size:18px;line-height:1.65;color:var(--ink-2);max-width:520px}
.feat-list{display:flex;flex-direction:column}
.feat{
  display:grid;grid-template-columns:80px 1fr 2fr;gap:40px;
  padding:40px 0;border-top:1px solid rgba(26,24,23,.15);
  transition:padding .3s ease;
}
.feat:last-child{border-bottom:1px solid rgba(26,24,23,.15)}
.feat:hover{padding:40px 20px}
.feat:hover .feat-num{color:var(--accent)}
.feat-num{
  font-family:'Fraunces',serif;font-weight:300;font-style:italic;
  font-size:24px;color:var(--muted);transition:color .3s;
}
.feat-title{
  font-family:'Fraunces',serif;font-weight:500;font-size:28px;
  line-height:1.15;letter-spacing:-0.02em;
}
.feat-desc{color:var(--ink-2);font-size:16px;line-height:1.55;max-width:520px}
@media(max-width:900px){
  .feat{grid-template-columns:1fr;gap:12px;padding:28px 0}
  .feat:hover{padding:28px 0}
  .feat-title{font-size:24px}
}

/* ── Steps (01/02/03) ── */
.steps{padding:140px 0;border-top:1px solid var(--rule)}
.steps-header{
  display:grid;grid-template-columns:1fr 1.5fr;gap:80px;margin-bottom:64px;align-items:end;
}
@media(max-width:900px){.steps-header{grid-template-columns:1fr;gap:24px}}
.steps-intro{font-size:18px;line-height:1.65;color:var(--ink-2);max-width:540px}
.step-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:20px;border-top:1px solid rgba(26,24,23,.15)}
@media(max-width:900px){.step-grid{grid-template-columns:1fr}}
.step{
  padding:56px 48px 56px 0;border-bottom:1px solid rgba(26,24,23,.15);position:relative;
}
.step:not(:last-child){border-right:1px solid rgba(26,24,23,.15)}
.step:nth-child(2),.step:nth-child(3){padding-left:48px}
@media(max-width:900px){
  .step{border-right:none;padding:40px 0}
  .step:nth-child(2),.step:nth-child(3){padding-left:0}
}
.step .n{
  font-family:'Fraunces',serif;font-weight:300;font-size:72px;line-height:0.9;
  color:var(--accent);display:block;margin-bottom:24px;
  font-variation-settings:"opsz" 144;
}
.step h4{
  font-family:'Fraunces',serif;font-weight:500;font-size:28px;
  line-height:1.15;letter-spacing:-0.015em;margin-bottom:14px;
}
.step p{color:var(--ink-2);font-size:16px;line-height:1.6;margin-bottom:20px}
.step ul{list-style:none}
.step li{font-size:14px;color:var(--ink-2);padding:6px 0 6px 20px;position:relative}
.step li::before{content:"·";position:absolute;left:4px;color:var(--accent);font-weight:700}

/* ── 2-col compare (without / with) ── */
.shift{padding:140px 0;background:var(--paper-2);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.shift-header{text-align:center;margin-bottom:80px}
.shift-header .label{
  font-family:'Geist',sans-serif;font-size:11px;font-weight:500;
  letter-spacing:0.18em;text-transform:uppercase;color:var(--accent);
  display:block;margin-bottom:20px;
}
.shift-header h2{
  font-family:'Fraunces',serif;font-weight:300;font-size:clamp(32px,4.6vw,60px);
  line-height:1;letter-spacing:-0.03em;max-width:880px;margin:0 auto;
}
.shift-header h2 em{font-style:italic;color:var(--accent)}
.shift-compare{
  display:grid;grid-template-columns:1fr 1fr;gap:0;
  border:1px solid var(--rule);background:var(--paper);
}
@media(max-width:720px){.shift-compare{grid-template-columns:1fr}}
.shift-col{padding:48px 40px}
.shift-col:first-child{border-right:1px solid rgba(26,24,23,.15);background:var(--paper-3)}
@media(max-width:720px){.shift-col:first-child{border-right:none;border-bottom:1px solid rgba(26,24,23,.15)}}
.shift-col h4{
  font-family:'Fraunces',serif;font-weight:400;font-style:italic;font-size:16px;
  color:var(--muted);text-transform:uppercase;letter-spacing:0.12em;
  margin-bottom:32px;padding-bottom:20px;border-bottom:1px solid rgba(26,24,23,.15);
}
.shift-col ul{list-style:none}
.shift-col li{
  padding:18px 0 18px 28px;position:relative;font-size:16px;line-height:1.55;
  border-bottom:1px solid rgba(26,24,23,.1);color:var(--ink-2);
}
.shift-col li:last-child{border-bottom:none}
.shift-col li strong{color:var(--ink);font-weight:500}
.shift-col.old li::before{content:"×";position:absolute;left:0;top:18px;color:var(--muted);font-weight:400;font-size:20px;line-height:1}
.shift-col.new li::before{content:"—";position:absolute;left:0;top:18px;color:var(--accent);font-weight:500}

/* ── Pricing iframe wrapper ── */
.svc-pricing{padding:140px 0;border-top:1px solid var(--rule)}
.svc-pricing-header{text-align:center;margin-bottom:48px}
.svc-pricing-header .label{
  font-family:'Geist',sans-serif;font-size:11px;font-weight:500;
  letter-spacing:0.18em;text-transform:uppercase;color:var(--accent);
  display:block;margin-bottom:20px;
}
.svc-pricing-header h2{
  font-family:'Fraunces',serif;font-weight:300;font-size:clamp(34px,5vw,68px);
  line-height:1;letter-spacing:-0.03em;margin-bottom:20px;
}
.svc-pricing-header h2 em{font-style:italic;color:var(--accent)}
.svc-pricing-header p{font-size:17px;color:var(--ink-2);max-width:620px;margin:0 auto}
.svc-pricing-frame{
  border:1px solid rgba(26,24,23,.15);background:var(--paper);
  max-width:1100px;margin:0 auto;
}
.svc-pricing-frame iframe{display:block;width:100%;border:0;height:780px}

/* ── FAQ (editorial) ── */
.faq{padding:140px 0;border-top:1px solid var(--rule)}
.faq-layout{display:grid;grid-template-columns:1fr 1.8fr;gap:100px}
@media(max-width:900px){.faq-layout{grid-template-columns:1fr;gap:40px}}
.faq-lead h2{
  font-family:'Fraunces',serif;font-weight:300;font-size:clamp(36px,5vw,60px);
  line-height:1;letter-spacing:-0.03em;
}
.faq-lead h2 em{font-style:italic;color:var(--accent)}
.faq-lead p{
  font-size:16px;line-height:1.6;color:var(--ink-2);margin-top:24px;max-width:360px;
}
details.qa{border-top:1px solid rgba(26,24,23,.15);padding:28px 0}
details.qa:last-child{border-bottom:1px solid rgba(26,24,23,.15)}
details.qa summary{
  font-family:'Fraunces',serif;font-weight:500;font-size:22px;
  letter-spacing:-0.01em;cursor:pointer;list-style:none;
  display:flex;justify-content:space-between;align-items:center;gap:20px;
}
details.qa summary::-webkit-details-marker{display:none}
details.qa summary::after{
  content:"+";font-family:'Fraunces',serif;font-weight:300;font-size:32px;color:var(--accent);
  transition:transform .3s;line-height:1;
}
details.qa[open] summary::after{transform:rotate(45deg)}
details.qa p{
  margin-top:16px;color:var(--ink-2);font-size:16px;line-height:1.7;max-width:680px;
}

/* ── Related services strip ── */
.related{padding:120px 0;border-top:1px solid var(--rule);background:var(--paper-2)}
.related h3{
  font-family:'Fraunces',serif;font-weight:400;font-size:15px;
  text-transform:uppercase;letter-spacing:0.2em;color:var(--muted);margin-bottom:40px;
}
.services-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid rgba(26,24,23,.15)}
@media(max-width:720px){.services-grid{grid-template-columns:1fr}}
.svc-card{
  padding:36px 32px 36px 0;border-bottom:1px solid rgba(26,24,23,.15);
  text-decoration:none;color:inherit;transition:all .2s;position:relative;
}
.svc-card:nth-child(3n-1),.svc-card:nth-child(3n){padding-left:32px;border-left:1px solid rgba(26,24,23,.15)}
@media(max-width:720px){
  .svc-card,.svc-card:nth-child(3n-1),.svc-card:nth-child(3n){padding:28px 0;border-left:none}
}
.svc-card .n{
  font-family:'Fraunces',serif;font-weight:300;font-style:italic;font-size:13px;color:var(--accent);margin-bottom:10px;display:block;
}
.svc-card h4{font-family:'Fraunces',serif;font-weight:500;font-size:22px;letter-spacing:-0.01em;margin-bottom:8px;color:var(--ink);transition:color .2s}
.svc-card p{color:var(--ink-2);font-size:14px;line-height:1.5}
.svc-card:hover h4{color:var(--accent)}

/* ── Closing CTA ── */
.close-cta{
  padding:140px 0;background:var(--ink);color:var(--paper);text-align:center;
  border-top:1px solid var(--rule);
}
.close-cta .label{
  font-family:'Geist',sans-serif;font-size:11px;font-weight:500;
  letter-spacing:0.18em;text-transform:uppercase;color:var(--cream-accent);
  display:block;margin-bottom:24px;
}
.close-cta h2{
  font-family:'Fraunces',serif;font-weight:300;font-size:clamp(40px,6vw,88px);
  line-height:1;letter-spacing:-0.035em;color:var(--paper);
  max-width:900px;margin:0 auto 24px;
  font-variation-settings:"SOFT" 50;
}
.close-cta h2 em{font-style:italic;color:var(--cream-accent)}
.close-cta p{
  font-size:18px;color:rgba(245,241,234,.7);max-width:600px;margin:0 auto 56px;
  font-family:'Fraunces',serif;font-style:italic;font-weight:400;
}
.close-cta .cta-row{display:flex;gap:20px;justify-content:center;flex-wrap:wrap}
.close-cta .btn-primary{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.close-cta .btn-primary:hover{background:var(--accent);border-color:var(--accent);color:var(--paper)}
.close-cta .btn-outline{border-color:rgba(245,241,234,.4);color:var(--paper)}
.close-cta .btn-outline:hover{background:var(--paper);color:var(--ink);border-color:var(--paper)}

/* ── Footer ── */
footer{padding:80px 0 48px;border-top:1px solid var(--rule);background:var(--ink);color:var(--paper)}
.foot-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1fr 1fr;gap:48px;margin-bottom:60px}
@media(max-width:900px){.foot-grid{grid-template-columns:1fr 1fr;gap:40px}}
.foot-lockup{display:flex;align-items:flex-start;gap:20px;margin-bottom:20px}
.foot-mark{width:56px;height:56px;flex-shrink:0}
.foot-mark img{width:100%;height:100%;object-fit:contain}
.foot-brand{font-family:'Fraunces',serif;font-weight:400;font-size:32px;letter-spacing:-0.02em;line-height:1}
.foot-brand em{font-style:italic;color:var(--cream-accent)}
.foot-addr{font-size:13px;color:rgba(245,241,234,.6);line-height:1.8}
.foot-addr a{color:rgba(245,241,234,.6);text-decoration:none}
.foot-addr a:hover{color:var(--cream-accent)}
.foot-col h4{
  font-size:11px;letter-spacing:0.16em;text-transform:uppercase;
  color:rgba(245,241,234,.5);font-weight:500;margin-bottom:20px;
}
.foot-col a{display:block;color:var(--paper);text-decoration:none;font-size:14px;padding:6px 0;transition:color .2s}
.foot-col a:hover{color:var(--cream-accent)}
.foot-bottom{
  padding-top:32px;border-top:1px solid rgba(245,241,234,.15);
  display:flex;justify-content:space-between;font-size:12px;color:rgba(245,241,234,.5);
}
@media(max-width:640px){.foot-bottom{flex-direction:column;gap:8px}}

@keyframes fadeUp{from{opacity:0;transform:translateY(24px)}to{opacity:1;transform:translateY(0)}}

/* ══════════════════════════════════════════════════════════════
   Mobile
   ══════════════════════════════════════════════════════════════ */
@media(max-width:720px){
  .svc-hero{padding:48px 0 72px}
  .svc-intro,.features,.shift,.steps,.svc-pricing,.faq,.related,.close-cta{padding:72px 0}
  .strip{padding:56px 0}
  .chapter-head{margin-bottom:44px;padding-bottom:20px}
  .chapter-head h2{font-size:12px;letter-spacing:0.18em}
  .chapter-head .num{font-size:12px}
  .svc-hero h1{letter-spacing:-0.025em}
  .svc-hero-deck{font-size:16px}
  .svc-hero-meta-row dt,.svc-hero-meta-row dd{font-size:12px}
  .svc-hero-cta{gap:14px;margin-top:40px}
  .wordmark{font-size:18px;gap:10px}
  .wordmark em{font-size:14px}
  .wordmark-mark{width:26px;height:26px}
  .strip-intro{margin-bottom:36px}
  .strip-intro h3{font-size:24px}
  .strip-inner{gap:32px 28px;padding-top:32px}
  .strip-item .n{font-size:44px;margin-bottom:8px}
  .strip-item .l{font-size:11px;letter-spacing:0.12em}
  .features-header{gap:24px;margin-bottom:56px}
  .feat-title{font-size:22px}
  .feat-desc{font-size:15px}
  .step .n{font-size:56px;margin-bottom:16px}
  .step h4{font-size:22px}
  .step p{font-size:15px}
  .svc-pricing-header{margin-bottom:36px}
  .svc-pricing-header h2{font-size:36px}
  .svc-pricing-frame iframe{height:860px}
  .faq-layout{gap:32px}
  .faq-lead h2{font-size:34px}
  details.qa{padding:22px 0}
  details.qa summary{font-size:18px;gap:14px}
  details.qa summary::after{font-size:26px}
  details.qa p{font-size:15px;margin-top:12px}
  footer{padding:56px 0 36px}
  .foot-grid{gap:32px;margin-bottom:40px}
  .foot-brand{font-size:26px}
  .foot-lockup{gap:14px;margin-bottom:16px}
  .foot-mark{width:42px;height:42px}
  .foot-addr{font-size:12px}
  .foot-col h4{margin-bottom:14px}
  .foot-col a{font-size:13px;padding:4px 0}
  .foot-bottom{font-size:11px;gap:10px}
  .topbar{padding:8px 0;font-size:10px;letter-spacing:0.1em}
}
@media(max-width:480px){
  .wrap,.wrap-tight{padding:0 18px}
  .foot-grid{grid-template-columns:1fr}
  .strip-inner{grid-template-columns:1fr;gap:28px}
  .svc-hero-cta{flex-direction:column;align-items:stretch}
  .svc-hero-cta .btn-primary,.svc-hero-cta .btn-outline{justify-content:center;text-align:center}
}